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September 12, 2023
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Starz: Elevating Digital Accessibility in Global Media and Entertainment

Introduction: A Global Leader in Media and Entertainment

Starz, a subsidiary of Lionsgate (NYSE: LGF.A, LGF.B), is a global powerhouse in the media and entertainment sector. With a portfolio that includes more than 7,500 distinct premium television episodes and feature films, Starz is a go-to destination for quality streaming content. Recognizing the importance of digital accessibility in reaching a global audience, Starz partnered with Zenyth for a comprehensive WCAG 2.1 Level AA Audit across its desktop and mobile platforms.

Scope of Work: Comprehensive Accessibility Measures

Our collaboration with Starz focused on several crucial areas to ensure a universally accessible digital experience:

  • WCAG 2.1 Level AA Audit: Rigorous testing of both desktop and mobile interfaces to meet the gold standard in digital accessibility.
  • Audit Retest/Verification: Subsequent evaluations to confirm the successful implementation of recommended improvements.
  • Remediation Oversight/Consulting: Expert consultation during the remediation phase to ensure full compliance and enhanced user experience.
  • Accessibility Statement & Policies: Development and publication of a robust accessibility statement and related policies.

The Audit: A Holistic Approach

The WCAG 2.1 Level AA Audit was meticulously conducted to cover both desktop and mobile platforms. Our approach combined automated scans, manual evaluations, and user experience testing to identify and address any accessibility barriers.

Results and Remediation: Commitment to Excellence

Upon completion of the audit, Starz received a comprehensive report detailing areas of compliance and those requiring improvement. Demonstrating a strong commitment to digital accessibility, Starz promptly acted on our recommendations. Zenyth provided ongoing Remediation Oversight and Consulting to ensure that all changes were effectively implemented and compliant with WCAG 2.1 Level AA standards.

Conclusion: Setting a New Standard in Accessible Streaming

Through its partnership with Zenyth, Starz has set a new standard for accessibility in the media and entertainment industry. This case study exemplifies how a commitment to digital accessibility can significantly broaden a company's reach and impact. By adhering to WCAG 2.1 Level AA guidelines, Starz ensures that its premium content is accessible to a diverse and global audience, reinforcing its position as a leader in the industry.

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