Making eCommerce Work for Everyone with Zenyth & Webflow

March 1, 2024

Imagine stepping into the world of eCommerce, where every click, every page, and every product is within easy reach. But what if, for some, these seemingly simple actions are filled with hurdles? At Zenyth, we see the untapped potential of accessible eCommerce platforms — not just as a legal obligation, but as a strategic advantage that benefits everyone. When it comes to creating an effective eCommerce platform, accessibility isn't just a 'nice to have'; it's a vital component of success.

The Overlooked Audience

In the vast expanse of the digital marketplace, an alarming number of potential customers are met with barriers that hinder their shopping experience. The World Health Organization highlights that 15% of the global population experiences some form of disability. In the U.S. alone, 6.5 million individuals live with intellectual disabilities, while developed markets report a 4% prevalence of moderate to severe vision impairment. These statistics are not just numbers; they represent a significant segment of the market that is often overlooked by eCommerce platforms.

The Cost of Ignoring Accessibility

The neglect of digital accessibility by online retailers isn't just a missed opportunity; it's a costly oversight. Research reveals a staggering 94% of major eCommerce sites fail to comply with accessibility standards. This oversight leads to an estimated $6 billion in annual lost revenue globally, as potential customers abandon transactions due to inaccessibility. This isn't merely about avoiding "bad PR" or ticking off a legal checklist; it's about tapping into a substantial market segment craving for inclusive digital experiences.

A woman walks away while looking at her phone,  leaving behind a shopping cart filled with items, representing the concept of shopping cart abandonment.
The Silent Issue of Online Shopping: Cart Abandonment.

The Spectrum of Accessibility Benefits

Accessibility isn't solely about aiding those with permanent disabilities. It extends to a broader audience, including individuals using outdated technology, facing temporary impairments, or dealing with slow internet connections. An accessible eCommerce site ensures a seamless shopping experience for everyone, regardless of their situation or device. This inclusive approach not only expands your market reach but also enhances user satisfaction across the board.

Innovations Leading the Way

The technology sector is ripe with innovations aimed at breaking down accessibility barriers. Sony's PS5 Accessibility Controller and Google's Android accessibility features are prime examples of how major companies are investing in inclusivity. These advancements serve as a beacon for eCommerce platforms, demonstrating the profound impact of accessible technology on user experience and brand loyalty. The path to a more inclusive and profitable online presence is clearer than ever, thanks to platforms like Webflow. Why Webflow, you ask? It's all about building from the ground up with accessibility in mind.

The Zenyth Approach to Digital Accessibility

At Zenyth, we believe in the power of accessible eCommerce to transform the digital marketplace. Our focus extends beyond compliance to creating personalized accessible experiences that cater to the diverse needs of all users. From optimized navigation and simplified checkout processes to creative content that transcends visual barriers, our approach is about enhancing the eCommerce journey for everyone.

An infographic split in two sections. On the left, a bold title 'Lost Revenue E Commerce $6 Billion' above a downward arrow, signifying the financial impact of ignoring accessibility. On the right, a 'Personalized Accessibility Priority List' with intersecting circles labeled User Experience, Native Interaction, Creative Simplification, and Accessible Forms.
Infographics that illustrate that global eCommerce retailers risk losing over $6 billion in annual revenue due to a lack of emphasis on accessible experiences. The solution lies in four distinct types of personalized accessibility standards.

Webflow Facilitates a Foundation for Accessibility

Webflow isn't just another website builder; it's a game-changer for creating accessible eCommerce platforms. With its comprehensive Accessibility Checklist, Webflow makes it straightforward to ensure that your online store is not part of the $6 billion loss statistic. This checklist is a beacon for best practices in digital accessibility, covering everything from visual design to interactive elements, ensuring that your site can be navigated and enjoyed by all users, regardless of their abilities.

User Experience at the Forefront

Zenyth and Webflow share the same ethos: the user experience is paramount. An accessible website must be intuitive, navigable, and enjoyable for everyone. This means clear navigation, readable fonts, and compatibility with screen readers. Webflow’s checklist ensures that designers and developers have the tools they need to create a user experience that is inclusive by default.

The Zenyth Promise of Unleashing Potential

At Zenyth, we understand the power of an accessible eCommerce platform. Not only does it open your store to millions of potential customers, but it also reflects a commitment to excellence and inclusivity. But we don't just preach accessibility; we practice it by leveraging tools like Webflow to design, build, and remediate sites that are not just compliant but are also a joy to use.

Join the Movement Towards Inclusive eCommerce

Embrace inclusivity and expand your reach! Partner with Zenyth to harness Webflow's robust accessibility tools and elevate your eCommerce platform. Avoid the costly oversight of inaccessibility.

Contact Zenyth today — let's innovate your site, enhance your user experience, and drive your revenue. Together, we set the gold standard for accessible eCommerce.

Written by Crystal Scott, CPWA

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