5 Benefits of Prioritizing Accessibility in Your DEI Strategy

September 28, 2023

Diversity, equity, and inclusion (DEI) have rightfully taken center stage in the workplace and beyond over the last few years, and with good reason. Organizations are realizing the profound impact of creating inclusive environments for their employees and customers - but are they going far enough? 

While conversations surrounding (or held in the name of) DEI often focus on race, gender, sexuality, and other identity factors, one essential element often goes overlooked: disability. Prioritizing accessibility in your DEI strategy isn’t just a compliance requirement; it’s a powerful means of fostering an environment where everyone can fully participate, contribute, and thrive regardless of their abilities.

Digital spaces hold importance in the lives of everyone. This goes beyond work and into our personal lives as well - which is why making them accessible is at the forefront of so many minds. In the coming years, we can expect to see these spaces evolve on an almost daily basis. No longer mere repositories of information, these spaces are comprised of vibrant communities, marketplaces, and platforms for expression. As they grow in complexity, the imperative for accessibility grows with them.

In the webinar with our partner, Circa: Integrating Digital Accessibility in your DEI Strategy, we discussed the benefits and best practices surrounding accessibility in your organization. We thought the information was so important that we wanted to highlight it here, as well. If you want a deeper dive into the topic, you can watch the on-demand webinar.

Increased Customer Reach / Market Expansion

Integrating digital accessibility into your DEI strategy can open doors to new markets and customer segments. Accessibility initiatives allow your company to cater to the needs of individuals. This demographic is often underserved, and by making your digital content accessible, you can access a substantial and relatively untapped market. 

Individuals with disabilities represent a substantial market demographic that exhibits strong brand loyalty, as they seek out companies and products that prioritize accessibility, inclusivity, and thoughtful design to cater to their specific needs and preferences. The disabled community represents $1.9 trillion a year in disposable income.  Such brands that prioritize accessibility not only earn the trust and loyalty of this diverse customer base but also contribute to a more inclusive and equitable marketplace.

Focusing on accessibility also drives innovation within your organization. While improving your products and services to be more accessible, you may discover new opportunities for product development or service enhancements. These innovations can lead to the creation of new products and features, further expanding your customer reach. This can lead to increased sales and revenue opportunities, as well as a more loyal customer base.

Inclusive Organizational Culture

Another benefit of prioritizing accessibility in your DEI strategy is that it significantly enhances the inclusivity of your organization. It ensures that all individuals, both customers and employees, can fully participate and engage with your digital content, regardless of their abilities.

Leveraging employee feedback for accessibility is a strategic approach that enhances the usability of digital content and fosters a culture of inclusivity. 

Employee engagement in digital accessibility goes beyond compliance; it contributes to an inclusive workplace culture. By valuing their contributions and showing commitment to accessibility, you send a clear message that every employee plays a crucial role within the organization. Moreover, you emphasize the significance of their active engagement and successful outcomes. 

Improved Employee Experience:

An inclusive workplace culture goes hand in hand with improved employee experience. Ensuring your digital content is accessible to all meets the varied needs of your workforce, leading to more actively engaged employees and higher retention rates. 

Employees are more likely to feel valued and engaged in a workplace that respects and accommodates their needs. By integrating accessibility into the DEI strategy of your organization, you create a more supportive and empathetic work environment, which can lead to higher employee morale, productivity, and job satisfaction.

Additionally, organizations are more likely to attract and retain top talent if that top talent feels like they belong within your workforce. Potential employees, especially younger generations, are increasingly looking for employers that foster diversity and inclusivity. By openly demonstrating your dedication to accessibility, you can attract skilled professionals who want to work for an organization that appreciates every employee's worth.

Legal Compliance

Digital accessibility is not just a goal; it’s a legal and ethical imperative. Many countries have laws and regulations that require organizations to provide equal access and accommodations for individuals with disabilities. Prioritizing accessibility helps your organization remain compliant with these laws, reducing the risk of legal challenges, fines, and reputational damage.

In the U.S., the legal framework for digital accessibility includes key laws such as:

  • Americans with Disabilities Act (ADA): prohibits discrimination against individuals with disabilities in all areas of public life
  • Section 508 of the Rehabilitation Act: requires federal agencies to make their electronic and information technology accessible to individuals with disabilities
  • Web Content Accessibility Guidelines (WCAG) 2.1 Level AA: provides a comprehensive set of recommendations that ensure digital content is accessible to a wide range of people with disabilities

Adhering to these guidelines is not just a legal necessity; it’s a pathway to creating accessible digital content that serves all users. Compliance not only helps avoid potential legal issues but reflects an organization’s values and dedication to accessibility. Adhering to these guidelines is a complex terrain that requires careful consideration and action. 

Competitive Advantage

Incorporating digital accessibility into your DEI strategy is strategically smart. Not only can it widen your reach, but it also enhances your reputation and demonstrates social responsibility. Accenture research shows that companies that have improved inclusion and accessibility for individuals with disabilities were four times more likely to have total shareholder returns that outperform their peers. Customers, clients, and partners appreciate and support businesses that prioritize inclusivity, accessibility, and social responsibility. This positive image can lead to increased customer and brand loyalty.

Additionally, the process of designing with accessibility in mind calls for imaginative problem-solving and inspires innovation, leading to solutions that are not only more user-friendly for all individuals but also more effective. The integration of accessibility into your DEI strategy allows your organization to stand out in the market and gain a competitive advantage.

Ultimately, prioritizing accessibility in your DEI strategy has a broad impact on your organization, from increased market expansion to creating a competitive advantage. It shapes how you design digital content, interact with customers, and support employees. Recognizing and leveraging this intersection creates a ripple effect, fostering a culture that is not just inclusive, but resonates with the core values of accessibility and equity. At Zenyth, we are committed to supporting organizations in this ongoing endeavor, ensuring that accessibility remains at the forefront of the workplace experience. Contact us to learn how we can improve digital accessibility within your organization.

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